Privacy Policy

Last updated: November 2025

This Privacy Policy explains how Rack Opinion collects, uses and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Rack Opinion is an independent media platform based in the United Kingdom.
If you have any questions about this policy or your data, contact us at privacy@rackopinion.com.

2. Information We Collect

We collect limited personal information to operate our site and improve user experience. This may include:

• Email address (if you contact us directly)
• IP address and browser data (via analytics tools)
• Cookie information (see our Cookie Policy)
• We do not collect sensitive personal data or store payment details.

3. How We Use Your Information

We use your data to:

• Analyse website performance and traffic
• Improve content and user experience
• Respond to enquiries or feedback
• Manage affiliate tracking and advertising performance

We will never sell or rent your personal data.

4. Cookies and Analytics

We use cookies and third-party tools such as Google Analytics to measure audience size and engagement. These services may use cookies to collect anonymised data about your use of the site. For details, see our Cookie Policy.

5. Lawful Basis for Processing

We process data based on:

• Legitimate interests - improving site performance and preventing fraud.
• Consent - for non-essential cookies and newsletter sign-ups (if enabled).

6. Data Storage and Retention

Your data is stored securely and retained only as long as necessary for the purposes described above.

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion
• Withdraw consent for cookies or communications
• Lodge a complaint with the Information Commissioner’s Office (ICO)

For any of these requests, email privacy@rackopinion.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be reflected with a new “Last updated” date at the top of this page.